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For an entire generation of Southern rap artists, one name kept appearing at the beginning of the story, long before the fame and the platinum plaques arrived. This morning, the hip-hop community began processing the news that the man behind that name was gone. Bigga Rankin, the influential mixtape DJ, promoter and music executive who […] The post The DJ behind Rick Ross and Gucci Mane has died at 50 appeared first on Rolling Out .