By Tony Lawson Cosmetic plastic surgery is a cash-pay specialty. Instead of routing through insurance networks, patients research surgeons, weigh credentials, and make direct purchasing decisions. That places more economic weight on visibility and reputation than in most other medical fields. The barriers to entry are significant: years of fellowship-level training, board certification through the American Board of Plastic Surgery, and the capital and credibility required to establish an independent practice. The surgeons featured here are board-certified practice owners operating cosmetic-focused practices across the country. Vol. 1 of this series covered surgeons in academic medical centers and hospital systems. 1. Dr.

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