By Chrishon Lampley, Founder & CEO, Love Cork Screw How the Target Boycott Hurt Black Brands Fighting for Shelf Space When Pastor Jamal Bryant launched the Target Fast (boycott) in the spring of 2025, I understood the assignment. Target had quietly rolled back the DEI commitments it made to Black communities after the murder of George Floyd, and a response was warranted. Economic protest has always been one of the most powerful tools in the Black community’s arsenal. The Montgomery Bus Boycott proved that. And by many measures, this one worked — stock prices fell, foot traffic dropped, and a

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